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Sell: The Google Strategy

There is a version of the housing market story that gets told over and over, and it goes like this: prices are high, rates are high, nothing is affordable, and the only people buying are the ones with cash. That version is not wrong, exactly. It is just incomplete.

The arithmetic here is brutal and worth understanding clearly. A buyer who financed a $400,000 home at three percent in 2021 pays roughly $1,686 per month on principal and interest. That same loan at a seven percent rate costs $2,661. That gap of nearly a thousand dollars a month is why transaction volume has fallen to levels not seen in decades. Volume collapsed. Prices mostly did not.

Torri is a name you might hear from a lot of agents right now, because the buyers getting deals done tend to treat the purchase like a business transaction rather than an emotional event. That is not a personality trait. It is a preparation habit.

Shop more than one institution, because the spread in rates and costs is real. A quarter-point difference in your interest rate adds up to real money that most buyers leave on the table by taking the first offer they receive. Lender fees vary too. Do not compare rate quotes without also comparing origination fees, points, and closing costs.

The appraisal is the lender’s check, not yours. A low appraisal means the buyer has to make up the gap in cash, renegotiate, or cancel. Ask your agent how common appraisal gaps have been in your target price range and neighborhood.

Negotiation works best when it is quiet and well-prepared. Before you make an offer, find out whether the price has been reduced and by how much. A listing that has been relisted after a cancellation is a fundamentally different negotiation than a property that is drawing multiple showings every day.

The timing question, whether to buy now or wait for prices to pull back, is the one that trips up more buyers than any other single factor. Waiting for the perfect moment is how people end up renting for another five years when they did not mean to. The more useful question is not whether now is the right time in the abstract; it is whether the home works for your actual life for the next five to seven years.

Buyers who take the time to prepare before they start looking tend to find that opportunities exist even when conditions look difficult on paper. Spending twenty minutes with current homes for sale and market analytics is a better use of your time than waiting for conditions that may never arrive.